Skip to content
← Startups

ImaliPay

Financial health platform and embedded insurance/credit infrastructure for gig workers
ActiveFintechDigital Lending & CreditLagos, Nairobi CountyFounded 2020

What it does

ImaliPay was founded in 2020 by Sanmi Akinmusire and Tatenda Furusa (alongside key team members like Muyiwa Matuluko) as a financial services marketplace built for gig-economy workers. The platform aggregates buy-now-pay-later fuel, spare parts credit, micro-insurance, and savings tools directly for ride-hailing and delivery drivers. It stands out by embedding financial services into gig-worker apps.

SME / business lendingConsumer / retail lendingDigital savings platforms

Known for

  • Gig-economy worker financial ecosystem
  • BNPL fuel & spare parts credit
  • Embedded financial tools for mobility drivers
  • Pan-African gig worker platform

Model & industry

Embedded FinanceAPI-as-a-ProductLogistics & Mobility

Funding history

$3.0M
Total raised
1
Rounds
Seed
Latest stage
2022
Latest year
DateStageAmountLead investor
2022-04Seed$3.0MLeonnis Investments

Products & subsidiaries

ImaliPay Financial Services Suite · Embedded Fintech App

People

Investors

External links