Jendaya
Afrocentric luxury e-commerce platform connecting global high-end fashion with African consumers.
What it does
Founded in 2021 by Ayotunde Samuel Rufai, Kemi Adetu, Teni Sagoe, and David Elikwu, Jendaya is an e-commerce platform curated for luxury fashion, beauty, and homeware. It bridges African designers with international consumers while delivering global luxury brands directly to shoppers in Africa.
d2c
Known for
- Afrocentric luxury e-commerce platform
- High-profile angel backing
Model & industry
B2CMarketplaceFashion & RetailE-commerce
Funding history
$1.2M
Total raised
1
Rounds
Pre-seed
Latest stage
2023
Latest year
| Date | Stage | Amount | Lead investor |
|---|---|---|---|
| 2023-02 | Pre-seed | $1.2M | Undisclosed |
Source: Condia Funding Tracker
Products & subsidiaries
Jendaya Marketplace · Luxury E-Commerce Site
In the News
- 2023-02-13 · Afrocentric luxury e-commerce startup Jendaya secures $1.2M pre-seed funding · TechTrends Africa
People
Investors
Ada VenturesCulture CapitalMaisie WilliamsAnu Adedoyin Adasolum